[Time To Talk] Mental Health is a social media campaign, designed to drive engagement around the idea of talking about illness in teenage communities through the use of platforms such as Instagram, Facebook and Tumblr.
The concept behind the campaign is that the audience can identify with the feelings of mental illness and learn how to combat them. Data and research into depression and anxiety show that those suffering have described feeling lost, unlike themselves, clouded judgement and unable to think straight. These words were then taking into literal illustrative translations to produce campaign material. The idea of the victim being lost in the cloud of mental illness encourages the call to action banner at the bottom of the graphic.
Content for Instagram is pushed to both Facebook and Tumblr.